Context - 25 years of facts for better decisions

Welcome to Context

Context is a specialist business and consumer technology research company providing both bespoke and syndicated Market Tracking and Channel Management services to the worldwide ICT community.

Now in its 25th year, Context is a trusted business information partner with 7 out of the world's top 10 computers and peripherals companies, and includes amongst its customers industry leaders such as HP, IBM, Dell, Apple, Intel, AMD, Toshiba, Samsung, Acer, Microsoft, Canon, Lexmark, Sony, Cisco and Nortel.

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Channel Management

Tracking channel activity is a vital part of any vendor’s activities. Accurate tracking provides high visibility of distributor, reseller and general channel spread and allows decisions on appropriate deployment of resources to be made to gain a competitive edge.
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SalesWatch

Context SalesWatch reports deliver the most complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
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PriceWatch

The Context PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions. Context collects actual pricing data at local country and channel levels, for a wide range of product categories.
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Research Alert

The economic crisis continues to impact PC sales in European distribution. Enterprise customers are still holding back on investments. Low price netbooks dominate PC sales. But is the market bottoming out in Q2 09? The latest Research Alert from Context looks at Europe's top IT distributor sales up to the end of May this year.

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Market Intelligence Weekly

There is no end in sight of margin pressure on Notebooks

29 June 2009 - Strong global competition and consistent price declines have been putting pressure on the Notebook segment for quite a few years now.... click here