Even as the monitor market matures in step with the desktop PC market, the growth of niche segments is providing opportunities for increased sales and margins.
Global consumer-monitor shipment ASPs continue to rise, driven by the product-mix shift towards higher-specification models, such as gaming monitors, that come with an ASP premium and are distinguished by a number of key attributes, including high resolution, HDR capabilities, ultra-wide format, and high refresh rates.
Business-targeted monitors, meanwhile, have higher ASPs than consumer monitors and are the main volume/revenue drivers. As companies invest in modernising the workspace with flexible display solutions, a number of premium features are on the rise – including multi-HDMI ports, DisplayPort and USB-type C inputs, ultra-wide formats, and ergonomic flexibility.
Whether vendors are focusing on the mature, but still substantial, business-monitor space, or on niche segments such as PC-gaming monitors, they need granular, attribute-level sell-in and sell-through market data to guide their strategic positioning.
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