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CONTEXT Research Updates deliver timely insights on key market segments.

  • PCs
  • Displays
  • Imaging
  • Enterprise
  • 3D Printing

PC Research update


Normal PC market conditions to return

London, 17 August 2022 – The number of PCs sold declined almost −14% year-on-year in Q2 2022 with sales of mobile computing devices, notebooks, workstations and tablets slumping by −15% and those of desktops by −7%. Despite this, revenue held up well, falling by only −4% which is towards the optimistic end of the range predicted by CONTEXT, the IT market intelligence company.


Displays


Consumer slump pulls desktop monitor revenue under 2021 average

London, 06 July 2022 – Worsening performance in the consumer market dragged overall European distributor desktop monitor revenues beneath the index baseline in Week 23 of 2022, according to CONTEXT, the IT market intelligence company.


Imaging


Laser MFP revenues rebound in Q3 2022

London, 08 September 2022 – Revenue from sales of laser multi-function printers (MFPs) through European distributors have been driving the imaging market in Q3, according to CONTEXT, the IT market intelligence company.


Enterprise


Enterprise server and networking revenues strong in Q3

London, 06 September 2022 – Enterprise server and networking revenues from sales through distributors grew strongly in weeks 29–32 this year, and were above both 2020 and 2021 figures, according to CONTEXT, the IT market intelligence company.


3D Printing


Quarterly industrial 3D printer shipments accelerate in US and Western Europe as market remains confident of robust full-year growth

Strong order books keep expectations of global growth over the full year high in spite of Covid-induced slowdowns in China

LONDON, 14 July 2022 – In a total reversal of trends seen during pandemic lockdowns in 2020, shipments of the highest-end 3D printers were on the rise and accelerating in Q1 2022 while shipments of consumer-centric systems were down and decelerating, according to the latest by CONTEXT, the market intelligence company.




Normal PC market conditions to return

London, 17 August 2022 – The number of PCs sold declined almost −14% year-on-year in Q2 2022 with sales of mobile computing devices, notebooks, workstations and tablets slumping by −15% and those of desktops by −7%. Despite this, revenue held up well, falling by only −4% which is towards the optimistic end of the range predicted by CONTEXT, the IT market intelligence company.

The latest CONTEXT Forecasting Report predicts that sales will continue to drop as spending on mobile devices returns to normal after the pandemic and the geopolitical situation continues to have an impact. CONTEXT expects education and consumer demand to be significantly lower than last year, which matters because education was particularly strong in 2021. Business sales will also suffer but to a smaller extent. While supply has greatly improved over the first half of this year – and will continue to do so – it is not expected to recover fully.

CONTEXT notes an excess of entry-level stock in the business and consumer markets so expects distributors to reduce prices to try and move stock out, as they did at the end of Q2. At the same time, there are still product gaps at the high end of the business market – thanks to missing components and logistics difficulties – which are making planning difficult and uncertain for many companies.

Even so, the assumption is that growth in the second half of this year will be better than in the first half because of an easier year-on-year comparison and the fact that at least some excess stock will be sold out. 

Pessimistic scenario

Confidence and demand are low and mobile computing stock levels remain high, making sell-through harder. There are only isolated pockets of growth and any investment goes to mobile, rather than desktop computing.

Optimistic scenario

Demand improves as offices reopen, although it remains susceptible to pricing of mobile computing devices. Supply at the high end of this market segment improves and momentum builds as desktop installations are refreshed.




Consumer slump pulls desktop monitor revenue under 2021 average

London, 06 July 2022 – Worsening performance in the consumer market dragged overall European distributor desktop monitor revenues beneath the index baseline in Week 23 of 2022, according to CONTEXT, the IT market intelligence company.

CONTEXT’s Revenue Trend Index (RTI) plots performance against a 100 baseline representing the average weekly revenue in 2021. In Week 23, the RTI for monitor revenues overall was just under the baseline but that for consumer sales was more than −80 points below it. However, the business market continued to perform well, standing at just under 120 on the index. The backstory is one of continuing business demand, as offices reopen and are refurbished following the pandemic, while inflation and cost-of-living challenges depress the consumer market. 

As the summer continues, consumers are likely to spend less money on technology hardware and more on holidays and other experiences. A rebound in the desktop monitor market is, therefore, unlikely to happen before the autumn – if there is one at all. 

Countries and channels

The breakdown by sales channel tells a similar story. Corporate resellers are performing better than other distributors, with an RTI of around 120 for Week 23, thanks to demand for kit to upgrade offices. Small and medium resellers are also above the baseline; retail chains and business etailers are slightly under but consumer-focused etailers are stuck on −80. 

France was leading the charge earlier in 2022 but, as of around Week 21, revenues had converged with those in most other countries and were just under the baseline in the range 0 to −90. Italy is something of an outlier, currently tracking at under −80. CONTEXT research shows that it is due to a sharp decline in consumer demand as cost-of-living increases bite hard.

All eyes on docking monitors

The same market dynamics can be seen in the breakdown of revenue performance by monitor purpose. Gaming (−80) and graphics (−50) monitors have sat under the baseline for most of the year, while docking monitors are soaring above it with the RTI standing at over 200 in Week 23. These  monitors feature USB charging and ethernet capabilities making them ideal for hot-desking environments. As firms begin to embrace hybrid working, strong business demand is ensuring that most of the innovation in the market is currently happening in this niche and helping to push up Average Selling Prices (ASPs). Companies with workers splitting their time between home and the office are prepared to spend on more feature-rich models that focus on ease-of-use and connectivity, as they need to invest in fewer units.

Despite rising inflation, ASPs in the consumer space have fallen from a high of €184–5 at the start of 2022 to €180 in May. Meanwhile, ASPs for business desktop monitors rose from €204 in January to €215 in April, before falling back to €205 a month later. Rising ASPs reflect the demand for docking and feature-complete monitors, as do lower unit sales. These trends are broadly expected to continue over the course of the summer.




Laser MFP revenues rebound in Q3 2022

London, 08 September 2022 – Revenue from sales of laser multi-function printers (MFPs) through European distributors have been driving the imaging market in Q3, according to CONTEXT, the IT market intelligence company.

CONTEXT’s depth of data enables it to offer unique analyses of the European IT distribution channel. Its Revenue Trend Index (RTI) plots performance using the 2021 average weekly revenue as a baseline which is assigned a value of 100. It shows 2022 business printer sales peaking in Week 30 with an index score of around 115 thanks to demand from public tenders, the opening of new offices and office refurbishments in several countries. 

High-end laser devices, in particular MFPs, were behind much of this increase: revenues from inkjet MFPs and single-function printers (SFPs) were below the baseline. Laser MFP revenues began to rise above the index baseline in Week 28 and reached a value of 125 in Week 30. Although this has since fallen, revenues from the category remain well above the baseline and have also outperformed the same period in 2020.

ASP increases drive revenue growth

Business sales of laser devices rebounded in most major European countries, with performance in Germany, Italy and Poland being particularly strong due to solid sales of both mid- and high-end devices. This pattern indicates strong demand from organisations small and large.

Price increases and a shift in product mix have helped to keep revenues growing. Vendor list prices and distributor Average Selling Prices (ASPs) for models aimed at consumers and businesses rose steadily during August with vendor Average List Prices reaching nearly €124 for consumer printers and € 555 for business devices at the end of the month. Increased sales of high-end consumer devices contributed to rising distributor ASPs after the June/July slump caused by promotional offers to clear excess stock of entry-level printers.




Enterprise server and networking revenues strong in Q3

London, 06 September 2022 – Enterprise server and networking revenues from sales through distributors grew strongly in weeks 29–32 this year, and were above both 2020 and 2021 figures, according to CONTEXT, the IT market intelligence company.

The latest CONTEXT Revenue Trend Index (RTI) shows how various categories fare against their average four-week revenue in 2021. This baseline value is assigned a value of 100.

By this measure, enterprise networking is clearly out in front, with an index score of over 140, and servers follow with 115. Uninterrupted Power Supply “UPS” sits just above the baseline, while storage and security are just beneath it. Consumer networking revenues are some way below the 2021 average with a score of around 80.

It is clear from the Revenue Trend Index (RTI) that server and storage revenues have, to a large extent, followed the trendlines of the previous two years. However, networking has bucked the trend and revenues have been rising rapidly since around Week 25.

Despite the recent poor performance of storage, combined revenues from enterprise categories (excluding security) increased across most of the top five European markets and some smaller countries. UK and Ireland was a notable exception.

Focus on servers and networking

Revenues from both server hardware and server software have grown +11% year-on-year. Even though unit sales declined by −15%, things are beginning to improve after a tough two and a half year decline. 

Server revenues for the entire first half of 2022 were generally higher than in 2021, with France the only top-five country seeing a year-on-year decrease. However, unit sales declined significantly in Germany, France and Italy – only Spain managed to increase them.

Enterprise networking has no such issues: recent growth has been large and sustained. The +35% year-on-year increase during Weeks 29–32 was driven by wireless revenues, which grew by 50%. This category has been performing well since December 2021 as businesses across Western Europe move to Wi-Fi 6.




Quarterly industrial 3D printer shipments accelerate in US and Western Europe as market remains confident of robust full-year growth

full content in research-updates/3d_printing page

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