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Understand. Predict. Plan.

CONTEXT's Forecasts of IT Distribution in Europe are grounded in our detailed Distributor Panel sales trends and in the live experiences of those closest to market reality.

This is achieved by CONTEXT establishing Forecasting Circles composed of individuals currently active in the IT business, including vendors, distributors, and resellers across key industry sectors: PCs, Servers, Storage, Networking, Displays and Printing.

Our forecasting processes actively gather predictions from industry insiders who are in touch with current and future developments. Key market drivers are identified and discussed, enabling the generation of forecasts for the next four quarters

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Forecasting Briefings and Reports

CONTEXT shares high-level results and drivers with partners and clients in our quarterly Forecast Briefings and Reports, which include sales forecasts for units and revenues across the seven key industry sectors.

All members of the Forecasting Circles receive CONTEXT’s preliminary forecasts and have early access to the Forecasting Report.

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Apply to Join a CONTEXT Forecasting Circle

The Forecasting Circles are open to new participants. We invite you to join a Circle to share your local or pan-European perspective on one or more of the following industry sectors: PCs, Server & Enterprise Storage, Enterprise Networking, Displays, Printing, Accessories, and Unified Communications.

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Apply to join a Forecasting Circle

The focus of the forecasting sessions is on identifying the drivers for the industry sector as a whole, rather than the performance of specific companies. All input is fully anonymised and is never linked back to any individual contributor or their company.

There is nothing to prepare for the live sessions other than thinking about what will drive the market in the next four quarters.

To apply to join a CONTEXT Forecasting Circle or for any enquiries about our Forecasting service, please contact us at forecasting@contextworld.com.

Members of a Forecasting Circle:

Receive early insights into the trends that will shape the year ahead
Are able to benchmark their view of the market against the joint insight of their industry peers;
Are the first to receive the completed Forecasting Reports.
Apply to join a Forecasting Circle