Education Tracking

CONTEXT Education Tracking offers an industry-first insight into sales of desktops, notebooks and tablet PCs targeted for use in the education sector.

The education market is a significant - if highly competitive - growth opportunity for PC vendors. Armed with an accurate education split applied to SKU-level weekly sell-through data, you can quickly get to the insights needed to target this market with the right configuration, at the right price. 

As a PC vendor, CONTEXT Education tracking enables you to

✔ analyse education against commercial industry segments
✔ identify the most popular education configurations and relevant price points
✔ optimise supply in times of erratic and intense demand
✔ run post-mortem analyses on lost tenders
✔ track the impact of your education initiatives in the channel

How it works

CONTEXT has worked closely with PC vendors and IT distributors to create an accurate and consistent segmentation of the education PC market. 

The Vendor Programme market split categorises products as ‘Education' if any of the following conditions are true:

- the operating system is Windows Education / Academic, or Windows S 
- part numbers in the vendor's list prices reference an education programme
- the product range is education (e.g. Chromebook 3 series, Latitude 11).
 
We are also able to offer a Vertical Market split which, in addition to the criteria above, includes:
- sub-$500 Chromebooks selling into commercial channels (i.e. corporate resellers, etailer businesses, small and medium resellers).
 

These criteria have been used to tag all desktops, notebooks and tablet PCs already in the CONTEXT database, and are now applied as a standard part of our product-creation process.