In the fast-moving B2B IT market, a day without access to accurate, clean pricing data is a day when your competition gains an advantage. The biggest daily challenge for many teams is moving past messy "collected prices" to conducting strategic analysis.

PriceWatch was built to eliminate manual data clean-up and empower confident, data-driven decisions that maximise profitability and ensure channel health. Here are the three most critical solution attributes and how they transform the daily tasks of product, channel, and BI teams.

Pillar 1: Analysis-Ready Data (ARD) at Your Fingertips

This attribute tackles the time and effort spent on data preparation, a key pain point for Business Intelligence and Data Analysts.

• The Attribute: The Analysis-Ready Dataset (ARD). The solution transforms raw, collected pricing data into a clean, enhanced, and standardised dataset by removing statistical outliers and enriching it based on market trends.

• Importance to Daily Tasks:

  • For BI Analysts: This eliminates hours of manual data cleaning and validation. You can skip the tedious preparation phase and focus immediately on strategic analysis, seamlessly integrating pricing data with other datasets like sales.

  • For Product Managers: It ensures every report and analysis you run is based on reliable, accurate information, leading to better-informed product pricing and market positioning decisions.

Pillar 2: Unparalleled Market and Channel Visibility

This focuses on the core needs of Vendor Channel Managers and Sales Operations and the challenge of managing complex, multi-channel pricing.

• The Attribute: Comprehensive Price Tracking and Margin Analysis. The solution tracks five different price types (including Distributor Sell Price and Achieved Reseller Sell Price) and allows for the viewing and analysis of margins and the relationships between them across the entire channel.

• Importance to Daily Tasks:

  • For Channel Managers: Gain instant, actionable visibility into your distribution network. You can monitor actual sell prices, identify channel conflict, enforce pricing policies, and protect healthy margins with precise, real-time data—transforming channel management from reactive to proactive.

  • For Sales Operations: Easily pull customised reports for specific regions and channels using the Data Extracts feature, which is essential for managing partner relationships and reporting performance.

Pillar 3: Strategic Decision Empowerment and Benchmarking

This highlights the high-level strategic value for Vendor Product Managers and Pricing Strategists.

• The Attribute: Pricing Insights and Competitive Benchmarking. The solution is purpose-built for vendors to analyse general pricing trends and benchmark their own products against competitors. This is supported by key app features like price change highlights, top sellers, and new product tracking.

• Importance to Daily Tasks:

  • For Product Managers/Strategists: You can confidently benchmark your product's pricing to optimise margins and stay competitive. Insights features give you quick, valuable intelligence into market trends, allowing you to react proactively and develop effective go-to-market strategies.

  • For All Users: Leveraging this accurate, integrated pricing intelligence drives smarter business outcomes across the organisation, from optimising product profitability to identifying competitive threats.

Why This Matters

The solution is more than just a data feed; it's an analysis-ready platform that solves the daily friction points of B2B IT pricing teams. Teams looking to move beyond incomplete and messy data can leverage this platform's superior data quality and integrated analytical suite.

Find out more on PriceWatch.