Press releases

NEEDHAM, MASS, August 6, 2025 – Three powerhouse leaders in the global distribution and
data intelligence sector are partnering to create the first and only data source that will deliver
comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle
East. The collaboration will deliver the definitive global source of technology sales-through data
across key markets, providing vendors and distributors with an unparalleled 360-degree view of
market trends.

Jointly leading this groundbreaking effort are IDC, the trusted technology intelligence leader,
along with CONTEXT—the global leader in market intelligence for EMEA, and Latin America—
and the Global Technology Distribution Council (GTDC), a source for industry insight, backed by
actual sales-out data of its members. Working together, the organizations will be able to offer
precise, like-for-like comparisons across every major region.
"This is a game-changer," comments Ralf Jordan, vice president channel EMEA at Lenovo,
regarding the partnership's impact on vendors. "We have depended on CONTEXT data and IDC
analysis for many years. This global availability across EMEA, US, and APAC will enable us to
operate with an unprecedented level of precision and efficiency.”

Play to Strengths - A Snapshot of Responsibilities

The combined expertise and regional strengths of the GTDC, CONTEXT and IDC present a
great opportunity for panel-member distributors and clients — especially with the addition of the
Asia Pacific region —to access the most complete, accurate, and reliable source of technology
market data available. Each organization brings a unique expertise to the alliance:

● IDC will bring its global analyst network and comprehensive market data and insights
along with its North America weekly distributors sales database.

● CONTEXT, with its global expertise in supply chains and distribution sales data in
Europe and the Middle East, will lead the Distributor Panel for Europe, and the Middle
East.

● The GTDC, whose members will contribute daily invoiced sales data, will complete the
new, expanded panel.

"Since 2021, IDC has successfully collaborated with the GTDC to deliver robust data solutions
to the North American market; subsequently, for several years, we have also worked with
CONTEXT as a source of world-class EMEA sell-through data,” said Meredith Whalen, chief
research and data officer, IDC. “Formalizing these relationships and combining CONTEXT's
data processing with IDC's industry-leading data and analysis will synergize distribution data across the US, EMEA, and now APAC.
It represents a remarkable opportunity for both vendors
and distributors to optimize their global business operations."
"At CONTEXT, our work with supply-chain panelists extends across 46 countries.

This exciting new partnership with IDC allows us to provide our acknowledged best-in-class market
intelligence to distributors and vendors with the broadest global reach," states Howard Davies,
CONTEXT CEO.

Frank Vitagliano, CEO at Global Technology Distribution Council (GTDC) said, "We are
incredibly excited to be partnering with CONTEXT and IDC in Asia Pacific to develop the first
truly global market data source for sales through distribution channels. GTDC and its members
view this partnership as a game-changer, uniting the two best-in-class data and analysis
companies to deliver immense benefits to our members and vendors.”

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence,
advisory services, and events for the information technology, telecommunications, and
consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global,
regional, and local expertise on technology, IT benchmarking and sourcing, and industry
opportunities and trends in over 110 countries. IDC's analysis and insight helps IT
professionals, business executives, and the investment community to make fact-based
technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the
world's leading tech media, data, and marketing services company. To learn more about IDC,
please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC
Blog for industry news and insights.

About CONTEXT
CONTEXT is a B Corp™ Certified company that specialises in providing market intelligence and
analytics services for the technology industry. We are a trusted partner for global technology
leaders, delivering crucial insights that help shape strategic decisions and address business
challenges. Our advanced forecasting, analytics, and data management solutions are designed
to integrate smoothly into the operations of major tech companies worldwide. This integration
supports the monitoring of over £200 billion in annual sales transactions. Our efforts are backed
by a dedicated team of over 400 professionals, spread across more than 35 countries, with
offices in key cities such as London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg,
Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul,
Taipei, and Tokyo.

About the GTDC
The Global Technology Distribution Council is the industry consortium representing the world’s
leading tech distributors. GTDC members drive an estimated $170 billion in annual worldwide
sales of products, services and solutions through diverse business channels. GTDC
conferences support the development and expansion of strategic supply-chain partnerships that
continually address the fast-changing marketplace needs of vendors, end customers and
distributors. GTDC members include AB S.A (WSE: ABPL), Arrow Electronics (NYSE: ARW),

CMS Distribution, Computer Gross Italia (MI: SES), D&H Distributing, ELKO, Esprinet (PRT.MI),
Exclusive Networks (EPA: EXN), Exertis, Infinigate, Ingram Micro (NYSE: INGM), Intcomex,
Logicom (CSE: LOG), Mindware, ​Redington Limited (BSE/NSE: Redington), Siewert & Kau, SiS
Technologies (HKSE:0529), Tarsus, TD SYNNEX (NYSE: SNX), TIM AG, VSTECS Holdings
and Westcon-Comstor.

Contacts:
IDC
Kiní Schoop | press@idc.com
Escalate PR for IDC | IDC@escalatePR.com
Michael De La Cruz | press@idc.com

GTDC: Brian Sherman, bsherman@commcentric.com

CONTEXT: Funda Cizgenakad | Funda@contextworld.com