Track trends and monitor competitive performance across the total market

Competitive performance tracking

Benchmark your competitive performance against the world's largest specialist technology Distributor panel.

Planning and forecasting

Benefit from accurate trend analysis and early warnings of market changes.

One version of the truth

Collaborate more effectively with channel partners, optimising your businesses using an independent, normalised picture of sales out through distribution.

First-mover advantage

Seize the first-mover advantage with early identification of market opportunities.



Just a few of the distributors from across the globe who work with CONTEXT




What panellists receive

Management reports

Benchmark your performance against CONTEXT's distribution panel by category, technology segment and vendor.

Top sellers

Drill down to SKU level to identify top-selling products

Country dashboard

Get a monthly top-level snapshot of distribution by industry sector, product category and vendor.

Reseller metrics*

Analyse the reseller landscape and your share of wallet.

*Available to panellists sharing customer names

Vendor shipments**

Access quarterly shipments figures for important industry sectors.

**EMEA shipments if pan-European panellist, country level otherwise.

Research Updates

Receive regular analyst updates on key market segments.

IT Channel briefing

Join us as CONTEXT's senior analysts assess the quarter's main performance drivers.

ChannelWatch Survey***

Understand how resellers really perceive your business.

*** Available to panellists participating in the survey.

New technology trends

Keep on top of the latest trends with early insight into emerging technologies.



Get in Touch

CONTEXT has 40 years' experience supporting the channel with data, analysis and advice. Get in touch with one of our local country managers to find out more about joining the panel.