Our quality data, agile analysis, and actionable insights enable you to make informed business decisions today and plan for tomorrow

For over 35 years, technology vendors, distributors and retailers have trusted our data to inform commercial decisions and solve business challenges.

We provide:

In maturing markets, we optimise strategies for sales pricing, promotion and distribution so that you can streamline operations and prioritise investment.

In emerging technology sectors, we define and track new products so that you can identify commercial opportunities and accelerate growth.

Our Mission

Our Mission

To serve the IT industry with the best analytics and data solutions possible in order to enable continual business improvement and sustainable decision-making.

To be a central hub which acts as a force for good in our industry, by connecting people and sharing ideas and best practices. 


Who we are


Established in










1.4 million+

resellers in database


2 million+

fully specified products


The way we work

Our experts work in partnership with clients to formulate sales and product strategies, operate valuable channel-rebate programs for global technology brands and advise leadership teams on the competitive landscape.

We know that one size does not fit all when it comes to data. Every organisation has different commercial targets, product categories and ambitions. We work hard to provide flexible data tools and responsive analysis to fit the way your business works.