W Europe Printer Sales via Distribution Down -2% led by MFPs

14th October 2016 (London, UK): Unit sales of printer hardware by IT distributors across Western Europe (WE) declined by -2% year-on-year in early Q3 2016, driven by the decrease in sales of multifunction printers (MFPs), according to data published by CONTEXT, the European IT market analysis company.

Sales of both inkjet and laser MFPs declined – by -1% and -4% respectively – while sales of single-function laser printers (SFPs) stabilized, with flat performance over the period. Colour devices account for 35% of all laser hardware sold by IT distributors and sales of these did increase, registering year-on-year growth of +2%. By contrast, unit sales of mono laser hardware shrunk by -4% in early Q3 2016 as falling hardware prices and more affordable colour page rates result in a continuing switch from mono to colour devices.

There are significant differences in performance across countries. The number of printers sold through distributors in Germany declined by -14% year-on-year, mainly because of the weak performance of inkjet MFPs and a particularly strong increase in HP sales during the same period last year. However, printer sales in France and Spain were up by +8% and +19% respectively, and sales through distributors in Italy increased by +2%, driven mainly by increase in distribution sales of cheap consumer-targeted inkjets. In the UK performance mirrored that of the previous year and continued to decline, falling by -2% year-on-year in early Q3 2016.

Data Source:
CONTEXT Research Updates are drawn from a full suite of analysis tools covering the whole IT supply chain supported by our range of data services which include CONTEXT SalesWatch Shipments (quarterly vendor sell-in), CONTEXT SalesWatch Distribution (weekly distributor sell-through including data from Global Technology Distribution Council (www.gtdc.org) members across Europe), CONTEXT MarketWatch (monthly reseller, retailer, etailer sell-out) and CONTEXT PriceWatch (List, Trade, Street and Promotion pricing).
||| CONTEXT SalesWatch Distribution reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
||| CONTEXT MarketWatch delivers complete visibility of all IT sales to businesses and consumers from our Retail and B2B panels.
||| CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions.
||| CONTEXT Shipments Service provides Vendor quarterly sales-in to all channels, including direct and indirect sales, covering PCs, Printers and Displays across Europe.
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Headquartered in London with approximately 250 staff across the world, CONTEXT specialises in tracking technology sales and pricing globally. Supported by the largest Distribution Channel Database in the world and coupled with our extensive experience in managing and reporting on large data sets, we provide the highest quality data that has been helping our clients make business-critical decisions for over 30 years. CONTEXT also works with Government Statistical Services and key Trade Associations globally.

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