SSDs Retain Top Position in Dedicated Storage Environments

17 October 2016 (London, UK): Revenues from sales of original equipment manufacturer (OEM) solid-state disk drives (SSDs) through Western European distribution channels in September 2016 have again exceeded revenues from OEM hard disk drives (HDDs) reports CONTEXT, the IT market research company.

This follows a similar performance in July 2016, and confirms SSDs as the leading storage technology in the dedicated storage market for the third calendar quarter as large enterprise customers use them to replace HDDs.

Sales of SSDs to enterprise customers in Western Europe grew by +43.2% year-on-year in September 2016, while sales of dedicated storage HDDs declined by -37.7%.

As adoption rates increase, SSD prices are coming down according to CONTEXT data. For example, in one of the largest SSD sectors – 3.84TB SSDs, which account for 48.6% of revenues – average selling prices (ASPs) have dropped by -48.2% year-on-year, from EUR 7,218.93 in September 2015 to EUR 3,741.39 in September 2016.

Data Source:
CONTEXT Research Updates are drawn from a full suite of analysis tools covering the whole IT supply chain supported by our range of data services which include CONTEXT SalesWatch Shipments (quarterly vendor sell-in), CONTEXT SalesWatch Distribution (weekly distributor sell-through including data from Global Technology Distribution Council ( members across Europe), CONTEXT MarketWatch (monthly reseller, retailer, etailer sell-out) and CONTEXT PriceWatch (List, Trade, Street and Promotion pricing).
||| CONTEXT SalesWatch Distribution reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
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Headquartered in London with approximately 250 staff across the world, CONTEXT specialises in tracking technology sales and pricing globally. Supported by the largest Distribution Channel Database in the world and coupled with our extensive experience in managing and reporting on large data sets, we provide the highest quality data that has been helping our clients make business-critical decisions for over 30 years. CONTEXT also works with Government Statistical Services and key Trade Associations globally. 

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