Western European Q1 2017 PC Volume Sales Down but Shift to Higher-value Products Boosts Revenues

London, 15th May 2017 - Volume sales of PCs (desktops, notebooks, workstations) through Western Europe’s largest distributors continued to decline and fell -2.4% in Q1 2017 compared to the same period one year ago.

Revenues, however, increased +8.3% due to a shift in sales to higher-value products, according to latest data published by CONTEXT, the European IT market research company.

“Revenue growth was driven by a significant rise in distributors’ average sell prices for the quarter”, said Marie-Christine Pygott, senior analyst at CONTEXT. “Across the entire Western European region, average selling prices were up by +11% to €553 compared to Q1 2016. Across just the eurozone countries, ASPs for the quarter rose +7.3% to €535. “

CONTEXT notes that average selling prices in the PC segment have been on the rise since Q3 2016, driven by currency fluctuations, the effects of recent component shortages on pricing, and by a unit-mix shift to higher-value products such as gaming systems in the consumer segment and powerful high-end notebooks in the commercial sector.

 

 

Year-on-year Volume Growth

Year-on-year Revenue Growth (in local currency respectively)

Country

Q1-17

Q1-17

Germany

2.6%

9.2%

United Kingdom

-9.8%

14.6%

Italy

-10.0%

-2.0%

France

0.3%

4.1%

Spain

-0.8%

6.2%

Poland

-20.5%

-12.6%

Netherlands

1.8%

8.4%

Switzerland

7.5%

20.9%

Sweden

-6.5%

5.0%

Portugal

-8.8%

1.4%

Austria

3.4%

8.9%

 

About CONTEXT

CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world.

 


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