PC prices continue to rise in early Q2 2017

London, 16 th June 2017 - Average distributor sell prices (ASPs) for PCs continued to rise during the first two months of Q2 2017, according to the latest data published by CONTEXT, the European IT market research company.

Distributor ASPs for PCs were up by +19% across Western Europe, from €473 in April and May 2016 to €564 in early Q2 this year. In eurozone countries, prices increased by +15% during the same period, from €469 to €539. Prices in April and May were also higher than in the first quarter of this year: by +2% across Western Europe, and +1% across eurozone countries.

The price increases were seen in both the consumer and business PC segments. In Western Europe, the ASP of business-targeted PCs was up by +17% year-on- year in early Q2 2017, while that of consumer-targeted systems increased by +20%, albeit from a smaller base (in €, fixed exchange rates).

“PC ASPs have been on the rise since Q3 2016”, said Marie-Christine Pygott, senior analyst at CONTEXT. “The increase has been driven by currency fluctuations, price increases by vendors to offset the effects of higher component costs, and also by a shift to higher-value products such as gaming systems in the consumer segment and powerful, high-end notebooks in the commercial sector.”

 

About CONTEXT

CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was 2017 recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

 

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