EMEA Printer Hardware Shipments Stabilise in Q1 2017

London, 22nd June 2017 - Unit shipments of printer hardware to Europe, the Middle East and Africa (EMEA) have stabilised in Q1 2017 showing an increase of +1% year-on-year compared to a fall of -8% in Q1 2016, driven by multi-function devices, according to data published by CONTEXT, the European IT market analysis company.

“The Middle East and Africa (MEA) outperformed other regions with unit shipments increasing by +7%, following the double-digit decline last year”, said Zivile Brazdziunaite, Imaging Market Analyst at CONTEXT. “All categories, except for laser MFPs, registered positive performance over the first quarter of 2017.”

In UAE, although sell-in levels of laser hardware shrunk, overall sell-in levels increased by +19% due to the strong performance of inkjet technology devices. Despite a percentage point decline in printer hardware shipments to Turkey, because of weak performance of single-function devices, sell-in levels of multifunction laser and inkjet hardware increased. Unit shipments to Saudi Arabia continued to decline, while sell-in levels to South Africa improved, registering an increase of +3%.

Sell-in to Western Europe (WE) accounts for almost 70% of all printer hardware shipments to EMEA and performance in Q1 2017 was flat – an improvement on the -6% decline in the same quarter last year. Unit shipments to most major WE countries increased, mainly driven by multifunction devices. For France and the UK, the increase was a single percentage point and mainly down to inkjet technology devices, while laser hardware accounted for +2% year-on-year growth of unit shipments in Italy. Spain and the Netherlands registered double-digit growth of printer hardware sell-in. In contrast, unit shipments to Germany continued to shrink and were down by -5% with the decline spread across all categories except laser MFPs: shipments of these during the quarter increased by +12% year-on-year.

Performance in Central and Eastern Europe (CEE) mirrored that of WE, remaining flat over the quarter. Sell-in to Russia returned to growth of +4% year-on-year, driven by laser MFPs, while printer hardware shipments to Kazakhstan and Belarus continued to register strong performances mainly driven by laser technology devices. By contrast, sell-in levels to Poland and the Czech Republic declined.

Country Split

Austria                  15%

Belgium               -10%

Denmark                7%

Finland                   4%

France                   1%

Germany              -5%

Greece                -30%

Iceland                  8%

Ireland                 -23%

Italy                       2%

Luxembourg       -25%

Netherlands        12%

Norway              -15%

Portugal              -3%

Spain                  18%

Sweden             -11%

Switzerland         -8%

UK                        1%

Poland               -14%

 

About CONTEXT

CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was 2017 recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

 

Press Contact
Funda Cizgenakad
T: +44 7876 616 246
E: pr@contextworld.com