EMEA Printer Hardware Shipments Remain Stable in Q4 2017

12 March 2018 (London, UK): Unit shipments of printer hardware to Europe, the Middle East and Africa (EMEA) in Q4 2017 remained stable compared to last year as healthy growth across the Middle East and Africa (MEA) offset sell-in declines across Western, Central and Eastern Europe, according to the latest distribution data published by CONTEXT, the IT market intelligence company.

The Middle East and Africa (MEA) region continued to outperform other regions, with unit shipments increasing by +16% on the back of a drop last year. When compared to the previous quarter, there was a dip in the performance of most categories apart from inkjet multifunction printers (MFPs) which continued to show rising growth. Sell-in levels of printer hardware in UAE continued to increase and registered growth of +23% year-on-year, driven mainly by inkjet MFPs. Double-digit growth in Saudi Arabia and South Africa followed particularly weak performances in Q4 2016. Although unit shipments of inkjet MFPs continue to grow, the decline in other categories has led to an overall decrease in Turkey, Israel and Egypt.

Sell-in to Western Europe (WE) accounts for more than 67% of all printer hardware shipments to EMEA and declined by -5% year-on-year in Q4 2017 – having also fallen in the previous quarter. Sell-in levels of laser devices also continued to fall and made a significant contribution to the overall decrease, while those of single-function inkjet printers (inkjet SFPs) increased compared to Q4 2016. There was an 11% year-on-year decrease in the UK, driven mainly by falling sales of inkjet MFPs, whereas there was a 6% increase in Italy due to increasing demand for inkjet MFPs, and flat performance in France.

Performance in Central and Eastern Europe (CEE) mirrored that in WE. The -5% year-on-year decline was driven by falling sales of laser hardware while sell-in levels of inkjet MFPs and SFPs continued to increase, registering growth of +7% each. Sell-in to Russia accounts for 44% of all printer hardware unit shipments to CEE, and the increasing demand for multifunction inkjet devices led to growth of +1% year-on-year in Q4 2017. Sell-in levels to Poland and Hungary climbed once again, registering increases of +11% and +15% year-on-year respectively, because of demand for inkjet MFPs. However, shipments to most other major countries in the region continued to decline, mainly because of a reduction in the number of laser technology devices shipped.

Quarterly year-on-year change in printer hardware unit shipments (sell-in), EMEA


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