Distributor PC revenues continue to rise

London, 13th November 2017 - Western Europe’s largest distributors saw PC revenues continuing to rise in October 2017 after a significant increase in the third quarter, according to data published by CONTEXT, the European IT market research company.

Revenues from PC sales were up by +11% year-on-year – to just over €1 billion – during October, and this was on the back of +9% growth during the third quarter. The ongoing increase continues to be driven by year-on-year rises in distributors’ average PC sell prices (ASPs), which have increased enough to compensate for a decline in volume sales.

Across Western European distribution, PC ASPs in October 2017 stood at €581, up +18% on the same period last year. This rise began around then and is a result of the effects of currency fluctuations, the need for vendors to offset rising component costs and a product-mix shift toward higher-value items such as gaming systems and high-performing notebooks.

"While the PC price rises we've seen across distribution over the past year have recently begun to level off sequentially, they still show a significant increase when looking at a year-on-year comparison”, said Marie-Christine Pygott, Senior Analyst at CONTEXT. “In October, PC prices were up year-on-year across all countries, and in most countries this led to PC revenue growth in distribution despite weaker volume performances.”


 Country October 2017 Y/Y PC Revenue growth
 Germany 14.8%
 United Kingdom 12.8%
 Italy 14.3%
 Spain 16.5%
 France -2.2%
 Poland -12.5%
 Switzerland 15.1%
 Netherlands 3.6%
 Portugal 20.7%
 Denmark 19.9%
 Austria 11.9%
 Belgium 6.4%
 Norway 25.9%
 Ireland 18.5%



CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was 2017 recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

Press Contact
Funda Cizgenakad
T: +44 7876 616 246
E: Funda@contextworld.com