Distribution sales of laser hardware down by -5% in Q2 2017 across Western Europe

London, 31st July 2017 - Unit sales of laser hardware across Western Europe (WE) mirrored printer hardware performance by declining -5% year-on-year in Q2 2017, driven by contracting sales of laser single-function printers (SFPs), according to data published by CONTEXT, the European IT market analysis company.

Sales fell in all categories except for laser multifunction printers (MFPs): distributor sales of these devices increased by a percentage point in Q2 2017. By contrast, unit sales of laser SFPs continued to contract, and were down by -11% year-on-year, as a result of an ongoing switch from single-function to multifunction devices. As Easter fell in April this year, there were fewer trading days in the quarter and the decline was stronger than is usual for the season.

However, distributor sales of high-speed laser hardware continue to increase as costs of both mono and colour laser devices continue to fall. The ASP of mono laser printers fell by -3% year-on-year during for the quarter and currently stands at €163, while the ASP of colour laser devices across WE distribution is €418 (down by -8%). Over the last two years, sales of laser hardware with mono speeds of over 21 pages per minute increased by 10 percentage points to 66% while sales of colour speeds of over 21 pages per minute increased by 11 percentage points to 47%.

“Distributors in most major WE countries saw declines in sales of printer hardware”, said Zivile Brazdziunaite, Imaging Market Analyst at CONTEXT. “The exception was the UK where sales increased by +8% year-on-year in Q2 2017, although revenue declined slightly. The Brexit process continues to make the situation in the UK uncertain, and an increase in inflation has hit spending.”

HP leads the market with a 41% share; Brother and Samsung follow with shares of 18% and 16% respectively. Brother’s laser hardware sales for the quarter increased by +12% year-on-year, due to the strong performance of low-end devices sold into etailer consumer and retail channels.


Germany                                                       -3%

Italy                                                               -4%

UK                                                                  8%

Spain                                                            -2%

France                                                         -12%

Netherlands                                                  -7%

Switzerland                                                 -17%

Sweden                                                        -6%

Belgium                                                      -36%

Austria                                                        -11%

Portugal                                                      -18%

Denmark                                                        3%

Finland                                                        -28%

Lithuania                                                     -16%

Norway                                                        -34%

Ireland                                                         -23%

Latvia                                                          -24%

Estonia                                                         -8%

Baltics                                                        -17%

Poland                                                            0%



CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was 2017 recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

Press Contact
Funda Cizgenakad
T: +44 7876 616 246
E: pr@contextworld.com