3D Printer Shipments up 16% in Q1 2017 as Mid-Market Starts to Heat Up
Categories continue to evolve, with high-end desktop and low-end industrial/professional printers increasingly converging.
LONDON, 11th July 2017 – The first three months of 2017 saw both worldwide shipments and revenues in the 3D Printer space increase, with activity ramping up in the mid-market, according to market research firm CONTEXT.
Shipments were up by +16% in Q1 2017, driven by gains in the Personal/Desktop* category, which saw unit volumes rise to over 88 k (+17% year-on-year). The news was less positive in the Industrial/Professional**sector, which saw 8% fewer shipments than a year ago.
Overall, global 3D printer revenues were up by +4% in the first quarter, thanks to stronger demand for high-priced metal-based industrial printers.
Although unit volumes in the Industrial/Professional category shrank, a rise in the weighted average price - from $111,241 to $128,549 - ensured revenue growth of +6%.
On the other hand, revenues in the Personal/Desktop category were down by -1% due to a year-on-year weighted average price drop from $1,142 to $970 in Q1 2017. This sector continues to be dominated by lower-priced printers, with 75% of shipments being of models priced at or below $1,000.
Movement in the middle
While the high and the low end of the 3D printer space are clearly defined, the market is currently seeing a lot of action in the grey middle ground.
“Since the desktop 3D printer market began to emerge as a new category a decade ago, the $5,000 barrier has been used as the general rule-of-thumb dividing point for categories,” said Chris Connery, vice-president of Global Market Research and Analysis, CONTEXT.
“As the 3D printer market continues to evolve, so too do its categories, with high-end desktop printers and low-end industrial/professional printers converging more and more.”
Products from both categories in the blurry price range of $3 k - $25 k saw unit volumes rise +31% compared to a year ago, while sub-$3 k desktop 3D printers saw unit volumes increase by +17%.
In the low-end of the Personal/Desktop segment, XYZprinting and Monoprice continued to price aggressively and remained leaders in terms of global unit share. At the high end of this segment are vendors like Ultimaker and Formlabs whose continue to balance between pricing and unit volumes serves them well, leading to the top spots in global revenue share of the Personal/Desktop category.
Focus on vendors
In the Industrial/Professional market, companies with a major focus on metal 3D printing, including EOS, SLM Solutions and Concept Laser (now mostly owned by GE), continued to shine in Q1 2017. Stratasys and 3D Systems both saw fewer printers ship in the period than a year ago.
High-profile player Carbon continued to grow, and announced a strong alliance with German apparel company adidas to mass-produce parts of a new line of running shoes, a common theme for many in the Industrial sector during the period.
Market leader Stratasys is a microcosm of how lines between categories are blurred. It’s technically placed on the Industrial/Professional side of the market; however, its lower-end professional material-extrusion printers continue to give way to high-end desktop products including its own MakerBot line.
Along with footwear alliances and blurring lines in the Professional 3D Printer space, other hot-button market trends in the period included lower-priced metal printers (such as from Desktop Metal and OR LASER) and serial production/printer farms, such as Stratasys’ Continuous Build 3D Demonstrator, 3D Systems’ Figure-4, and Formlabs’ Form Cell.
“While all the talk in the industry over the period was around sneaker alliances, lower prices and forthcoming technologies, in the first phase of the year the market was still largely driven by continued strong growth in shipments of metal 3D printers,” noted Connery.
CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 30 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was 2017 recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.
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