CONTEXT operates on a global scale, supporting our clients and distributor and reseller networks. We have a dedicated team of local county managers in the following countries:






Head Office


Dial House

2 Burston Road

London, SW15 6AR

Tel: +44 (0)20 8394 7700

General enquiries:

Technical support:

Global Careers:




Join Our Team

CONTEXT is a leading European IT market research company, offering excellent career opportunities for dedicated and talented individuals, based in both our head office in Putney, London and other locations globally.


We are an innovative, exciting and multi-cultural organisation that is looking for talented people to help us continue to deliver outstanding insights for our clients. From SQL and data analytics to marketing, finance and administration, if you are looking for your next challenge, send a CV and covering letter to:




“CONTEXT SalesWatch Data provides us with unique insights into the market, and enables us to track the latest distributions trends.”

Market Intelligence Manager, Microsoft


“Our European Commercial Channel teams use CONTEXT SalesWatch to monitor all PC categories in Western Europe on a weekly basis. CONTEXT's Channel Management Services also provide a vital service monitoring the business performance of our partners and helping us to set appropriate growth targets.”

Jon Shortland, SMB Channel Sales Manager for EMEA, AMD


“We use CONTEXT SalesWatch to analyse the market quickly and effectively by volume & value across our product set. The reports are critical as we look to further understand the B2B Market in both UK & Europe.”



“CONTEXT are always willing to help us get the most out of their invaluable data, which leads to true competitive advantage.”

Dawn Holmes, Head of Business Intelligence, Brother UK


“CONTEXT is a key source of data for Dell in Europe. We are long-term subscribers to SalesWatch and PriceWatch – the former to track market growth and vendor marketshare, and the latter to monitor relative pricing in the channel.”

Thomas Delloye, EMEA Client Pricing Manager, Global Competitive Group, DELL


“CONTEXT’s rich solutions, flexible services and dependable people, have added true value to our daily operations over the years."

Charles M. Proian, Head of Market Intelligence & Research


“Services from CONTEXT help us to size our market and monitor our efforts precisely. CONTEXT’s knowledge, expertise and flexibility make them a key business partner for Buffalo and their tools are great for our decision-making process.”

Fabien Rousseau, Director Product Marketing EMEA, Buffalo Technology


"NETGEAR has subscribed to CONTEXT PriceWatch and SalesWatch services for the last four years to track sales and pricing in our market sectors. Both services are invaluable to our business, as we use the information on a daily basis to understand our competitive position and drive decision-making."

Shane Buckley, SVP & GM Commercial BU, NETGEAR


"Enterasys has been using CONTEXT PriceWatch Services to provide us with market pricing data and insight for the best part of ten years. CONTEXT is a key research partner with committed and responsive customer service, always ready to go the extra mile to answer special requests."

Yvon Girard, Director, Worldwide Services Operations, Enterasys Networks


“CONTEXT'S PriceWatch services and analytics are one of our important data sources when it comes to competitive tracking and price comparisons of complex storage solutions. We admire the technical knowledge and dedication provided by CONTEXT ensuring a great collaboration and valuable outcome.”

Dirk Schoenherr, EMEA Storage Pricing Manager, Hewlett-Packard


“We have used CONTEXT and their channel tracking services now for just over a year. A young and dynamic team, they’ve allowed us to gain visibility into our channel and have enabled us with their tools to track and monitor Kaspersky Lab’s and our competitors’ performance within Western Europe. Our requirements to measure our markets were met despite few hurdles along the way, and they embraced the challenges of dealing and resolving effectively any issues.”

Robert Brignell, Senior Marketing and Intelligence Analyst, Western Europe, Kaspersky Lab


“We have an excellent relationship with the CONTEXT team, who have been very helpful in helping ZyXel identify and develop new opportunities in Europe. We will continue to use CONTEXT data to keep our HQ informed about the European market and to drive our decision-making as we grow the business here.“

Jean-Michel Bielli, Vice President Channel EMEA, ZyXel


"CONTEXT SalesWatch and PriceWatch provide us with vital sales tracking and price tracking information for our projectors and displays business. The team is great to work with and the customer service is excellent."



“CONTEXT SalesWatch Distribution is our primary source of reliable and accurate channel sales and pricing information at D-LINK in Europe. We use it daily to identify our performance across our products segments and the tool they provide is the best for this type of information. This has enhanced our ability to understand the market and make the right decisions to keep growing our market share in the main European markets.”

Luigi Salmoiraghi, Sales & Marketing Director, Southern Europe & UK, D-Link


CONTEXT have been an key information provider for OKI Europe for several years. Their PriceWatch services enable us to track pricing across the imaging market including printers, consumables and promotions, and inform our decisions across all our core markets in Europe.

OKI Europe


“LG has subscribed to CONTEXT's Shipments and Forecast data for the Displays Market for the last 5 years. The CONTEXT data provides us with important insights into our competitive position in the market, and helps informs decision-making at a European level.”



“We find CONTEXT SalesWatch an invaluable tool for tracking the peripherals market in Europe and is widely used throughout the organisation. The CONTEXT team are both proactive and flexible, and have set up a number of 'customised' features for us, which make the data even more accessible.”

Kensington Europe


“CONTEXT has been a key information provider to Ricoh Europe for 10 years. We use SalesWatch Total Indirect Market to track all channel sales and SalesWatch Distribution for an in-depth analysis of the distribution market across Europe. They provide an excellent service.”

Matthew Clark, Channel Development Business Manager, Ricoh Europe


“It's not often that I write a testimonial for a company we are not formally a customer yet, but I have been so impressed with the pre-sales support and general responsiveness during our trial period, that I can vouch wholeheartedly for CONTEXT's professionalism and proactivity.”

Artur Kocharyan, Product Manager, SOPHOS


“CONTEXT is a very professional company where their ‘Price IT Benchmark’ information service is concerned. They have a supportive and responsive culture and they are highly customer centric. They have been one of the key players in their industry for many years, and they have an enormous amount of experience and data. Fujitsu place a great deal of trust in the information that CONTEXT provides to both us and our customers. We like to do business with partners we can rely on, so I recommend CONTEXT highly.”

Bas de Reus, Sales Director, Fujitsu


I'm very satisfied with the results and the way the results are presented. But what also was very valuable to me is the flexibility and speed of Context. Last October/November we needed results of the first benchmark very quickly at a point where some formalities were not yet closed. Context delivered right on time.

Erwin van Gorkum, ICT Supply and Contract Manager, Governmental Contract Management - Ministry of the Interior and Kingdom Relations (Netherlands)