Two weeks ago, I was at a panel meeting of the Smart Home & Buildings Association. SH&BA, which was founded in 2000, is the knowledge base for smart homes and buildings and people who live and work in them. At this meeting, young leaders from Google, Sky, Signify, Bosch Smart Home, Energenie, & the Beacon Agency presented their solutions to a competition on “how to overcome the barriers to smart home adoption.”
Tech Data, one of CONTEXT’s close partners and panellists, had agreed to sponsor the competition. Andy Dow, Group Marketing Director of Tech Data UK and a well-known figure in the channel had expressed delight to recognise the vital role that these young leaders have in shaping the smart home industry of today and the future.
After the winner was announced – 24-year-old Thomas Joy, co-founder of the Beacon Agency – we saw the video. You must watch it! SH&BA Young Leaders Winner – the Beacon Agency . Here is what one seasoned expert on smart home said when he saw it:
“As a CABA member, I learned about Beacon Agency’s video and am writing to share my praise. Their video offers some of the most sensible advice in the Smart Home space in decades…by mentioning AI and the need for tech to disappear discreetly into devices, it touches on a missing component of the “smart” home: the ability to learn and adapt automatically… I very much like Beacon Agency’s view of this market, looking at the service model instead a collection of partially connected but rather dumb products that quickly go obsolete as tech innovation evolves exponentially.”
To those of us interested in the future of smart home, Thomas delighted us with his considerable creativity and marketing flair for his vision of Smart Home as a Service.
So, this is the point – thirty-five years ago, a bunch of young twenty-year olds entered the new and emerging PC industry, and, sticking with it over the years, ended up by running it. We need to give the voice today to those young leaders who are going to run the smart home industry in future decades. This is vital because they get the underlying motivation of consumers and how to frame the proposition to them. This is perfectly illustrated in the Beacon Agency video – Thomas had very little prior experience of smart home, and yet he powerfully captured its potential.
As another seasoned smart home individual said, who has been working on smart home for the last twenty years, “we got in a top consultancy firm to assess smart home – they spent months on it and the most powerful concept they came up with was Smart Home as a Service”. Thomas got there quicker, and it is here for you to see. How do we build it? Surely with the help of our empowered young leaders.
© CONTEXT 2020