Desktop monitor sales are expected to continue growing in 2019, although not as strongly as over this year.
Business-targeted monitors may still benefit from the PC refreshes that are accompanying the ongoing transition to Windows 10. Moreover, as many companies move towards creating more productive and flexible workspaces, they are looking for ergonomic devices and this should spur sales of monitors with adjustable stands, high resolution and ultra-wide screens, but also thin bezel monitors allowing dual screen setups.
Many vendors still have consumer monitors on their radar, especially high-end and gaming monitors. Esports are projected to rise to double digits in 2019 and, with variety of revenue streams in this still-nascent market, there is significant room to grow. Indeed, announcements from some vendors this year suggest we will see more ultra-large monitors designed specifically for gamers and an increasing number of 27-inch-plus and ultra-wide screens. Even if this focus on premium monitors results in an overall decline in volume sales, revenues should remain relatively stable.
Large-format Displays (LFDs)
In 2019, digital signage and collaboration will continue to drive sales of commercial large format displays (LFDs). This product category is still growing because it remains innovative: every year vendors and customers find new ways of utilising digital signage to improve customer experience, speed up service, track and target demand or simply improve productivity. In the coming year, we should see a shift in focus from hardware and display features towards personalisation and new applications. Vendors will offer customers fewer off-the-shelf products and more full solutions that include LFDs with additional business-ready functionalities and models with embedded operating systems and Wi-Fi which offer more operational flexibility. However, such technologies and capabilities will elevate some risks, especially where displays collect customer data, so vendors will also focus on enhancing data security in 2019.
The increasingly mobile workforce, which is driving trends in the desktop-monitors market, is also likely to lead to increased demand for interactive LFDs designed for collaboration hubs in corporate environments. Fully integrated solutions will help to transform the workplace and engage employees by enabling seamless connected collaboration.
Finally, another set of products which vendors will continue to promote are the direct-view LEDs used in outdoor and large venues. These panels allow customers to build videowalls for spaces of almost any dimension, shape or curve and have no signage-installation limits. Costs are high but the many advantages direct-view LEDs bring mean we should see slow but definite growth in this category.
© CONTEXT 2020