About us

Established in 1983, we have over 25 years experience in tracking the international ICT Distribution market and working with the world’s leading IT vendors and channel partners.

CONTEXT is the GTDC’s sole Database Partner outside North America and we track IT sales in 18 countries in EMEA and pricing in 35 countries globally.

CONTEXT now processes well over $3bn of sales per week and every month we add 35 million sales records. We have 120 staff – with 75 based at our UK headquarters, representation in USA, France, Italy, Spain, Dubai, India, and Brazil and offshore data processing teams in Sri Lanka and Poland.