Established in 1983, Context is the largest independent specialist business and consumer technology research company in Europe, providing facts-based data and competitive analysis on technology markets and channels for the vendor, user and analyst communities.
With over 70 full-time, multinational researchers at its London HQ, and more staff in its France, Spain, Italy, Poland and Japan satellite offices, Context offers the most comprehensive source of IT market intelligence in the world, with over 1 million price / cost / sales data-points collected each day, across Europe, the Americas and the Asia-Pacific regions.
Context portfolio includes the following market intelligence services:
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SalesWatch
Context SalesWatch reports deliver the most complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories. more >> PriceWatch The Context PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions. Context collects actual pricing data at local country and channel levels, for a wide range of product categories. more >> Shipments The Context Shipments service provides Vendor sales-in to all channels, including direct and indirect sales, collected quarterly and covering PCs, Printers and Displays across EMEA. In its Shipments reports, Context tracks both International and National/Local IT Vendors. more >> |
Monitor Research
Context acquired Bryan Norris Associates (BNA) in December 2005, bringing together Context's expertise as the largest independent IT market research consultancy in Europe with BNA's heritage as the leading supplier of information on the monitor markets of Europe, tracking the sales of Visual Display Units (CRT & LCD) on a country-by-country basis. more >> PriceITTM Context PriceITTM is the market-leading IT Price-Management and Auditing service for the world's major Corporates. A comprehensive, bespoke service, which allows Corporate IT Buyers to ensure they are always getting the best prices, across their full IT hardware product range and throughout the life of the contract. more >> |
