SalesWatch is based on the most comprehensive channel sales tracking database in Europe covering distributors, retailers, etailers and resellers . The distribution database collects weekly unit sales and pricing from over 80 distributors that service in excess of 200,000 resellers and retailers across Europe – representing over 80% of all distribution channel sales in Europe.

CONTEXT has an exclusive partnership with the GTDC to collect sales data from its 18 members, which make up the largest ICT distributors in EMEA.  We also add another 60 plus independent distributors to this Distributor Panel.

Data is accessed via CONTEXT’s proprietary Analyzer tool, which allows users easily to drill down and analyse sales by country, category and key market sub-segment.

CONTEXT distributor information partners use CONTEXT data for their own internal sales reporting to senior management, so they have a vested interest in sending CONTEXT accurate and timely information. This ensures a virtuous circle of data quality and accuracy that no other company can match.