Channel Management

CONTEXT uses its experience from across the breadth of its channel research activities to provide outsourced Channel Management Services, enabling vendors to maintain low head-counts whilst enhancing the accuracy and efficiency of their channel tracking.

We have substantial Product and Reseller databases that are being maintained by product specialists and multi-lingual staff on a daily basis, and can make use of the economies of scale arising from dealing with multiple vendors for this type of activity on an international basis.

Our Channel Management Services support the vendor in building a optimised channel structure and value proposition. Activity within the channel can be monitored and analysed in anyway you need it – by reseller, account manager, product – which provides an ideal platform for managing channel incentive programmes.