Context has been tracking the ICT industry since 1983.Today we are the leading provider of European and US IT facts-based data and competitive analysis for decision support on business and consumer technology markets and channels serving the vendor, user and analyst communities.
Context is headquartered in London, UK, with satellite offices in many European cities. Most of our analysts are nationals of the countries we research - the ability to forge and maintain strong relationships with our information partners, and our local market knowledge, are capabilities that provide depth and detail to the information we can provide.
Context is an independent, privately-held company founded by Jeremy and Howard Davies. Our mission is to provide the most appropriate and timely information on business and consumer technology markets to our customers, to help them make the best decisions possible for their business. And to achieve this, we apply the highest possible standards of teamwork, integrity and flexibility to everything we do.
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Context Capabilities
The ability to provide our customers with actionable information is based on four core research capabilities: Channel ResearchContext has maintained research relationship with Europe's ICT distribution channels since the beginning. This means our data sources are consistent and reliable- they include distributors, resellers, and the retail channel, all of whom supply POS (point of sale) and pricing data electronically. At the same time, monthly channel surveys track business prospects and provide essential feedback on purchasing by corporate, SME, micro-business and home users. Price TrackingOur advanced database expertise coupled with specially-developed "Alert!(tm)" technology provides full specifications on a range of ICT business and consumer products, with distributor, dealer, end-user and list pricing in standard web-based formats updated daily. Context's Alert!(tm) system pro-actively advises when any changes occur. Sales TrackingContext tracks ICT hardware sales both at the vendor shipments and channel sell-through levels - a unique capability not matched anywhere else. Expert AnalysisContext has the facts, and Context's country and product analysts work to turn these facts into actionable market intelligence. |
Context Customers
Our customers are global and include the major technology vendors, Fortune 500 users and financial analysts. All rely on Context's facts-based research to provide actionable intelligence giving them the accurate and timely information they need in their decision-making processes. Context Services Our research programmes are global, with a strong emphasis on Europe. Our customers are looking for consistency in methodology for their research, and as a result many of our products and services are expanding to cover the USA, Asia Pacific and Latin America. Context services cover product categories from desktop PCs to enterprise servers, printers and consumables, network hardware, services and much more. They are organised into four main groups |
