17 July 2008 – The Average Selling Price (ASP) of 3.5-inch internal Hard Disk Drives (HDD) in Q208 registered a 8% sequential decline, according to data released today by Context, covering distribution sales for France, Germany and the UK, dropping from Euro 62.7 excl. tax in Q108, to Euro 57.6 in Q208 (table 1). The lowest peak was registered in May '08, with Euro 53, down from Euro 62 in April.
Table 1- Context - SalesWatch Distribution - France, Germany, UK - Hard Disk Drives - Internal, 3.5” width - ASP - Q207 to Q208
In the 2.5-inch internal HDD sector, whereas the ASP was virtually stable during Q2, Q3 and Q407, ranging between Euro 112 and 118, it registered a significant drop during Q108, declining to an average Euro 100 mark, and declining further to Euro 94 during Q208 (table 2).
Table 2- Context - SalesWatch Distribution - France, Germany, UK - Hard Disk Drives - Internal, 2.5” width - ASP - Q207 to Q208
About Context:
Context is the largest independent specialist business and consumer technology research company in Europe, providing facts-based data and competitive analysis on technology markets and channels for the vendor, user and analyst communities.
Context tracks weekly sales to end-users of business and consumer technology products through Europe's key distributors, value-added resellers and retailers through its SalesWatch reports and services in Europe's top economies.
Following the exclusive agreement between Context and the Global Technology Distribution Council (GTDC) and the launch of the European Technology Sales Tracking Service, Context now provides the most comprehensive and accurate reporting of sales out data in the European channel. The data is based on the actual aggregate sales-out figures provided by the GTDC's member distributors throughout Europe's top economies.
The data mentioned above covers ASP of Hard Disk Drives registered between April 2007 and June 2008 and includes distributor sales only, for France, Germany and the UK.
For a free trial, please contact Alexandre Mesguich on:
Tel: +44 (0)20 8394 7734
email: amesguich@contextworld.com
For more information on this research update, please contact Paola Troili on:
Tel: +44 (0)20 8394 7725
email: ptroili@contextworld.com
