18 September 2008 - The top-selling HDD capacity for PC notebooks in 6 Western European countries became 250GB for the first time in August 2008, with 23% share, outselling 160GB and 120GB, which registered 22% and 21% respectively (see chart 1). Data released today by Context, covering distribution sales for France, Germany, Italy, Netherlands, Spain and the UK, also highlights 80GB in fourth position with 10% (stable over the previous month), while 320GB almost doubled market share sequentially from 5% in July to 8% in August.
Chart 1 – Context - SalesWatch Distribution - France, Germany, Italy, Netherlands, Spain, UK - PC notebooks - Share by HDD storage capacity - January to August 2008 - All Channels
The August trend was driven particularly by sales in the Volume channel*, where the share of 250GB HDD in notebooks jumped from 18% in July to 30% in August, with 160GB and 120GB in second and third position with 19% and 18% share respectively (chart 2).
However, in the Value channel** 250GB was still trailing behind 160GB and 120GB in August. Both 160GB and 120GB share the top position with 24% share each, followed by 250GB with 18% share, only 1 percentage point up from July (chart 3).
Chart 2 – Context - SalesWatch Distribution - France, Germany, Italy, Netherlands, Spain, UK - PC notebooks - Share by HDD storage capacity - January to August 2008 - Volume Channel
Chart 3 – Context - SalesWatch Distribution - France, Germany, Italy, Netherlands, Spain, UK - PC notebooks - Share by HDD storage capacity - January to August 2008 - Value Channel
Notes:
* Context Volume channel incorporates Multiple Retailer and Mail Order channels
** Context Value channel incorporates Corporate Reseller and Dealer channels
About Context:
Context is a specialist business and consumer technology research company providing both bespoke and syndicated Market Tracking and Channel Management services to the worldwide ICT community.
Now in its 25th year, Context is a trusted business information partner with 7 out of the world's top 10 computers and peripherals companies, and includes amongst its customers industry leaders such as HP, IBM, Dell, Apple, Intel, AMD, Toshiba, Samsung, Acer, Microsoft, Canon, Lexmark, Sony, Cisco and Nortel.
Context tracks weekly sales to end-users of business and consumer technology products through Europe's key distributors, value-added resellers and retailers through its SalesWatch reports and services in Europe's top economies.
The data mentioned above covers sales of Notebooks registered between January and August 2008 and includes distributor sales only, for France, Germany, Italy, Netherlands, Spain and the UK.
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For more information on this press release, please contact Paola Troili on:
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email: ptroili@contextworld.com
