12 June 2008 - The Average Selling Price (ASP) of Wireless Adapters declined by over 7% sequentially in April and by 11% compared to January, according to data released today by Context, covering distribution sales for France, Germany and the UK. The ASP registered in April for the three main European economies was Euro 19.7 (excl. tax), for the first time below the 20-Euro mark, compared to Euro 21.29 in March and Euro 22.37 in January (see Table 1).
Among the reasons for the price drop is the lessening of market demand for wireless adapters, as most PC notebooks and desktops are now shipped wireless-ready.
The ASP of WiFi-n wireless adapters declined too in April (Euro 42.86), but only by 2.6% sequentially and by 17% compared to January.
Table 1 – France, Germany, UK – SalesWatch Distribution – Wireless Adapters – ASP
About Context:
Context is the largest independent specialist business and consumer technology research company in Europe, providing facts-based data and competitive analysis on technology markets and channels for the vendor, user and analyst communities.
Context tracks weekly sales to end-users of business and consumer technology products through Europe's key distributors, value-added resellers and retailers through its SalesWatch reports and services in Europe's top economies.
Following the exclusive agreement between Context and the Global Technology Distribution Council (GTDC) and the launch of the European Technology Sales Tracking Service, Context now provides the most comprehensive and accurate reporting of sales out data in the European channel. The data is based on the actual aggregate sales-out figures provided by the GTDC's member distributors throughout Europe's top economies.
The data mentioned above covers Network Wireless Adapter sales from January 2007 to April 2008 and includes distributor sales only, for France, Germany and the UK.
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Tel: +44 (0)20 8394 7734
email: amesguich@contextworld.com
For more information on this press release, please contact Paola Troili on:
Tel: +44 (0)20 8394 7725
email: ptroili@contextworld.com
