20 August 2008 - Notebook sales in the €400-600 price band increased slightly in July compared to June this year, according to data covering distribution sales for the U.K., France and Germany released by Context today. While the €400-600 price band accounted for 31.9% of Notebook sales in June, and a consolidated 32.5% for the whole of Q208, it made up 34% of Notebook sales during the month of July.
Nevertheless, data illustrating the price band evolution for Notebooks in 2008 to date reveal a clear upward trend for Notebook sales in the €200-400 entry-level price band, based on a combination of strong product ASP declines and increasing customer demand in this segment. While sales in the €200-400 price band stagnated in July this year vs. June, making up 34.4% of consolidated Notebook sales in June and 34.2% in July, they accounted for 31% in Q208 vs. 22.4% in Q1.
Context - SalesWatch Distribution - France, Germany, UK - Price Bands - Notebooks - Jan to July 2008
| Price Band EUR ex VAT | Jan-08 | Feb-08 | Mar-08 | Apr-08 | May-08 | Jun-08 | Jul-08 |
|---|---|---|---|---|---|---|---|
| <200 | 1.3% | 0.7% | 0.7% | 2.2% | 2.1% | 1.2% | 2.2% |
| 200-400 | 20.1% | 22.6% | 24.7% | 28.7% | 29.9% | 34.4% | 34.2% |
| 400-600 | 39.5% | 37.7% | 35.4% | 33.0% | 32.6% | 31.9% | 34.0% |
| 600-700 | 11.8% | 12.8% | 10.5% | 10.1% | 10.3% | 10.1% | 7.9% |
| 700-800 | 6.9% | 8.3% | 8.4% | 6.8% | 6.3% | 6.1% | 7.1% |
| 800-900 | 5.9% | 5.5% | 5.0% | 5.2% | 5.2% | 4.9% | 4.1% |
| 900-1100 | 7.1% | 5.6% | 6.3% | 5.2% | 5.9% | 5.0% | 5.4% |
| 1100-1300 | 3.1% | 2.7% | 3.7% | 3.3% | 3.8% | 2.8% | 2.2% |
| >=1300 | 4.4% | 4.1% | 5.2% | 5.4% | 3.9% | 3.6% | 2.9% |
About Context:
Context is a specialist business and consumer technology research company providing both bespoke and syndicated Market Tracking and Channel Management services to the worldwide ICT community.
Now in its 25th year, Context is a trusted business information partner with 7 out of the world's top 10 computers and peripherals companies, and includes amongst its customers industry leaders such as HP, IBM, Dell, Apple, Intel, AMD, Toshiba, Samsung, Acer, Microsoft, Canon, Lexmark, Sony, Cisco and Nortel.
Context tracks weekly sales to end-users of business and consumer technology products through Europe's key distributors, value-added resellers and retailers through its SalesWatch reports and services in Europe's top economies.
The data mentioned above covers sales of Notebooks registered between January and July 2008 and includes distributor sales only, for France, Germany and the UK.
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For more information on this research update, please contact Paola Troili on:
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email: ptroili@contextworld.com
